Ah, the joy of having an advertisement 4 times longer than the video you about to watch

BLOT: (14 Aug 2014 - 07:28:21 AM)

Ah, the joy of having an advertisement 4 times longer than the video you about to watch

Remember a few months back when AdBlocker's crowdfunding campaign to buy ads to promote an ad-free world ended up creating a lot of ire from folk who said stuff like, "It's a 15-second advertisement, jackass, why don't you support your favorite YouTubers?!" And it was sort of proof that those people use AdBlock, because while there are 15-second ads, there are also ads like this:

And while that is definitely an outlier, let's just say that I clicked the hell out of that "Skip" button when it became available.

Has there been any study about how many longer ads there are and how they are distributed and how many are actual successful? That has to be some sort of psychological experiment, right, seeing if people will sit through 10 minutes of advertisements to watch a 2 minute video?

OTHER BLOTS THIS MONTH: August 2014